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THE MEANING OF THE MARK

I'm often asked about my logo and its meaning. It's no secret that I love triangles, but it's often not so apparent as to why.


The number three has always played a significant role in my life and identity. However beyond the obvious, the number three plays a much larger role in my spiritual and philosophical beliefs. Its physical representation, the triangle, is the strongest shape in existence. Throughout history, it has represented completion, perfection, strength, and foundation.

 

For my brand mark, I purposely chose to make a modified triangle, strategically placing negative space on the right side to give the appearance of an "L". When looking at the mark, I wanted people to feel powerful and understand that excelling at anything in life requires a strong, solid foundation. I want them to see a mountain, both as one they must overcome and one they've left behind in past struggles. Most of all, I want them to see that the triangle is imperfect, incomplete, and that there is still something to be attained to make it whole. 


Never stop striving for excellence. Always look ahead and above yourself. Always try to improve yourself. Always strive to elevate your craft. Our nature exists in motion.
Complete rest is death.

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